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The Environment Agency - Abu Dhabi to Showcase ‘Mission to Zero' Campaign

Abu Dhabi, 25 September 2022: The Environment Agency – Abu Dhabi (EAD) will once again be one of the main sponsors at ADIHEX, the region’s largest event focused on the preservation of cultural heritage. The exhibition, held under the patronage of His Highness Sheikh Hamdan bin Zayed Al Nahyan, Ruler's Representative in Al Dhafra Region and Chairman of the Emirates Falconer's Club, and EAD, will take place at the Abu Dhabi National Exhibition Centre (ADNEC) from 26th September to 2nd October.

The theme of EAD’s participation this year is centred around the ‘Mission to Zero’ campaign, with a dedicated focus on the Single-Use Plastic Policy launched in 2020, and through which the emirate-wide single-use plastic bag ban was implemented at the beginning of June 2022.

As part of EAD’s future vision for Abu Dhabi, the Agency has set an ambitious long-term goal to achieve zero consumption of single-use plastics, supported by zero waste and zero carbon emissions, with zero impact on all Abu Dhabi species through the EAD ‘Mission to Zero’ public outreach campaign.

The campaign will include various offline and online activations targeting all community members, government departments and businesses, and, most importantly, young people. The main objective is to encourage Abu Dhabi residents towards more sustainable environmental alternatives such as reusable items to reduce the reliance on single-use items while generating less waste. The Agency plans to strongly reinforce this message during its participation at ADIHEX of this year.

Her Excellency Dr. Shaikha Salem Al Dhaheri, Secretary General of EAD, said: “We always mark our calendars at EAD when ADIHEX is taking place, as we are continuously keen to be main sponsor of this remarkable event, which is the largest exhibition in the region for cultural heritage. With so many facets to ADIHEX and the theme ‘Sustainability and Heritage…A Reborn Aspiration,’ we are very excited to share with our audience our recently launched ‘Mission to Zero’ campaign. The general public is a very important stakeholder group for us, and we believe they will play a significant role in spreading the campaign’s messages.” 

She added: “We look forward to the public adopting environmentally sustainable practices, in a bid to help us reach to our aspirational zero-use target for plastic, carbon emissions and waste. Therefore, ADIHEX 2022 will be a vital platform for us to get our message across and shed light on this ambitious campaign. At EAD we always want to ensure that the city of Abu Dhabi is the most liveable and sustainable city in the world and our ‘Mission to Zero’ campaign will allow us to achieve this goal. We would like all visitors to our stand to feel that they are part of our journey towards a better future for all, especially the future generations who will play a pivotal role in instigating change.”

EAD will also be showcasing a variety of policies they have put in place in recent years, explaining how these policies have contributed to the conservation of the environment and sustainability in Abu Dhabi. 

The EAD stand at ADIHEX (8.A01) will be filled with activities for people of all ages, and children will find entertaining and interactive dedicated just for them.
- Ends -


Posted by : Abu Dhabi and Al Ain PR Network Editorial Team
Viewed 170 times
PR Category : Government, Legal & Humanity
Posted on : Monday, September 26, 2022  10:46:00 AM UAE local time (GMT+4)
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