- ADRO to design and host activation experience under the theme ‘Grow in Abu Dhabi – Infinite Dreams’ to provide an immersive experience for visitors
- Aligns with ADRO’s efforts to highlight Abu Dhabi’s standing as a leading destination for global talents to thrive
Abu Dhabi, UAE – 18 November 2022: The Abu Dhabi Residents Office (ADRO), part of the Abu Dhabi Department of Economic Development (ADDED) has announced its participation at the Formula 1 Abu Dhabi Grand Prix from November 17-20, 2022 at Oasis, Yas Circuit Arena. As part of their participation, ADRO will host an immersive activation experience under the theme ‘Grow in Abu Dhabi – Infinite Dreams’, which will guide visitors through three interactive zones to highlight Abu Dhabi as a leading destination for global talents to thrive.
The first zone invites visitors to explore the journey of an Abu Dhabi resident, and seeks to highlight the exceptional offerings available to the Emirate’s thriving international community. Visitors will also have the opportunity to immerse themselves in Abu Dhabi’s rich culture and heritage by learning more about its natural pearls, relishing the traditional scents, indulging in dates and savouring Arabic coffee, which are all important elements of Arabic culture.
The second zone aims to showcase Abu Dhabi’s economic development, and its vibrant, globally competitive, and entrepreneurial ecosystem that generates and presents growth opportunities for all. All of this will be portrayed through inspiring and engaging visuals.
The final zone will provide an insight into ADRO’s expansive regional and global partner network and the services provided to international residents that promote life in the Emirate. This is in addition to displaying testimonials from the Emirate’s international community, which highlight their personal journeys and experiences. At the end of the activation, visitors will be encouraged to share their dreams and aspirations for their future in Abu Dhabi on a dedicated wall.
ADRO’s participation in this prominent international event comes as part of its efforts to attract and retain outstanding international talent to the Emirate and to highlight its pioneering initiatives and partnerships that ensure residents have all they need to lead prosperous lives.
His Excellency Hareb Al Mheiri, Executive Director at the Abu Dhabi Residents Office said: “The Formula 1 Abu Dhabi Grand Prix serves as an ideal global platform to host our ‘Grow in Abu Dhabi – Infinite Dreams’ experience, which aims to highlight Abu Dhabi’s position as a leading destination for international talents to achieve their ambitions and prosper. We are looking forward to welcoming participants and visitors from all over the world to showcase the exceptional opportunities available in Abu Dhabi, as well as the Emirate’s rich culture and diverse society.”
“This comes in line with ADRO’s efforts to attract and retain exceptional international talent to the Emirate, and to highlight the various initiatives and strategic partnerships launched by the Office that boost all aspects of living in Abu Dhabi and bolster its position as a leading destination to live, work, and thrive.” His Excellency added.
ADRO was established to support and empower the Emirate’s thriving international community, and is dedicated to helping global talent settle and prosper in Abu Dhabi. This is achieved through the launch of engagement programmes and initiatives, as well as smart services, which seek to promote life in the Emirate. Since its establishment, ADRO has developed strategic partnerships with more than 30 entities across a multitude of sectors, and has communicated with more than eight million talented people from all over the world.